How Do People Choose Their Favorite Colors?

Colors can feel like friends. When you're little, you might love the bright red of a fire truck or the cool blue of your favorite toy. As you grow up, the colors that remind you of happy memories, like the green of a park where you played, might become your favorites.

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Examples

A child loves pink because it's their favorite unicorn's color.
A teenager prefers purple because that’s what their best friend wears every day.
An old man likes green because it reminds him of the forest he used to visit with his wife.

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Categories: Culture · color psychology,personal identity,emotions