How Do We Know What People Think in a Survey?

Imagine you're asked, 'Do you like candy?' You say yes, but maybe that's just because candy is fun to eat. Surveys are like asking people questions about their lives, and sometimes they don't know the answer right away. But surveys help us guess what people really think by asking lots of them the same question.

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Examples

You're asked if you like chocolate ice cream, but you haven't had it all day and say no just because you're hungry.
A kid is asked how much they enjoy school, but they lie to sound more responsible.
Your friend says they don’t care about politics, even though they spend hours watching debates.

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Categories: Economics · Surveys,Opinion Research,Behavioral Economics