How Does The Three Persuasive Appeals: Logos, Ethos Work?

Logos and Ethos are two ways people try to convince you, one uses logic, and the other uses trust.

Imagine you're trying to pick a toy from the store. A friend comes up and says, “This toy is super cool because it can do three different tricks!” That’s using logos, they’re giving you good reasons (facts or examples) why the toy is awesome.

Now imagine your favorite teacher walks in and says, “I’ve had this toy for years, and I know it's amazing.” You might believe them more because you trust them. That’s using ethos, when someone uses their reputation or experience to make their point stronger.

Sometimes people use both! Like if your teacher says, “This toy is super cool because it can do three tricks, and I’ve had it for years!” Now you're being convinced by both good reasons and someone you trust. That’s like getting two treats in one!

If you hear a convincing argument, think: Did they give me good reasons? Or did I trust them more? You might be using logos, ethos, or even both! Logos and Ethos are two ways people try to convince you, one uses logic, and the other uses trust.

Imagine you're trying to pick a toy from the store. A friend comes up and says, “This toy is super cool because it can do three different tricks!” That’s using logos, they’re giving you good reasons (facts or examples) why the toy is awesome.

Now imagine your favorite teacher walks in and says, “I’ve had this toy for years, and I know it's amazing.” You might believe them more because you trust them. That’s using ethos, when someone uses their reputation or experience to make their point stronger.