What defines 'extremely online culture' and its impact on marketing?

"Extremely online culture is when people spend so much time on the internet that it changes how they act and talk, and this affects how companies try to sell things."

Imagine you have a best friend who lives in a treehouse, and all their favorite toys are inside that treehouse. They don't know about your new bike or your favorite ice cream flavor because they're too busy playing with their treehouse friends online. That’s like extremely online culture, people are so wrapped up in their virtual world that it shapes how they see things.

How It Affects Marketing

Companies try to reach these kids by making ads that feel like part of their online world. Instead of just showing a cool toy, they might make a fun video game or a challenge that the kids can do together with their friends online, like a virtual treasure hunt!

It’s like if your friend's treehouse had a special secret code for getting extra snacks, and you wanted to join in. You'd want to know the code too! That’s how companies try to win over these extremely online kids, by speaking their language and making things feel exciting and personal.

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Examples

  1. A group of kids in a classroom all start using the same slang because they see it on TikTok.
  2. A popular YouTuber promotes a snack, and suddenly everyone wants to buy it.
  3. A meme becomes so famous that companies pay to use it in their ads.

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