What is 'shrinkflation' and why are companies doing it now?

Shrinkflation is when companies make products smaller but keep the price the same, it’s like getting less candy for the same amount of money.

Imagine you have a big chocolate bar that costs 2. One day, you buy another one and notice it's shorter and thinner. It still costs2, but there’s just not as much chocolate inside. That’s shrinkflation, the product is smaller, but the price stays the same.

Companies are doing this because they want to save money. Think of it like a bakery that uses less flour in each cake. They can make more cakes with the same amount of flour, so they don’t have to raise prices, even though each cake is a little smaller.

It’s kind of like when you share your lunch with a friend. If you both eat from the same sandwich, it feels like you’re getting less food, but you still have the same price for the whole thing. That’s shrinkflation in action!