Why Do People Prefer ‘Round’ Numbers in Money?

People like round numbers because they're easier to remember and feel more special. Imagine you’re at a store, and you see something that costs $10, it sounds neat! But if it costs $9.75, you might think, 'Hmm, that’s almost $10.' Round numbers are simpler, and that makes them more fun.

Take the quiz →

Examples

You buy a candy bar for $1 instead of $0.99 because $1 feels like a better deal.
Your mom gives you $20 as a gift, it's easier to think about than if she gave you $19.99.
A movie ticket is priced at $10, which sounds cool and easy.

Ask a question

Discussion

Recent activity

Categories: Economics · psychology,currency,round numbers