Imagine you're trying to convince your best friend that ice cream is the greatest food ever. You'd probably say things like 'It’s delicious, it's fun, and it makes you happy.' But what if you had to convince someone who hates ice cream by saying 'You’ll never be cool again if you don’t eat this?' That’s kind of how political ads work. They try to grab your attention in the strangest ways so that you remember them, even if they say weird things.
Examples
- An ad shows a child crying as an actor says 'You won’t believe what he did to this country.'
- A robot voice says, 'Every morning, people choose between two paths, and one of them leads directly to the end of the world.'
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