Why Do Prices Suddenly Jump on Sale Days?

Prices go up before a sale to make the discount feel bigger. Imagine you want a toy that costs $10, but it goes up to $12 before the sale, when it drops back to $10, it looks like a better deal! That’s how stores trick your brain into thinking the sale is more exciting.

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Examples

  1. A toy that cost $10 suddenly becomes $12 right before Black Friday.
  2. A shirt listed at $30 goes up to $40 before a big clearance sale.
  3. You see a drink on sale for $2, but it was originally priced at $3.

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Categories: Economics · sales· pricing strategy· consumer behavior· retail economics· marketing tactics