Why Do We Get Stuck in Loops on Social Media?

Imagine you're eating your favorite candy, sweet, fun, and makes you happy. Social media is like that candy. Every time you see something interesting, it gives you a tiny hit of happiness, so you keep scrolling. It's like you’re trying to catch the next piece of candy, and before you know it, hours have passed.

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Examples

You’re scrolling on your phone and suddenly it's 10 PM, you didn’t even realize how long you were gone.
You see a funny meme, laugh, then scroll again, and again, for what feels like forever.
Your feed shows something from your favorite show or person, and before you know it, you've watched an hour of videos.

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Categories: Science · social media· brain science· addiction· psychology· neuroscience